The digitalized consumer: Opportunities and risks for sustainable consumption in the digital age

ROUNDTABLE

The transformative character of digitalization offers new potentials for sustainable consumption while at the same time coming with severe rebound effects. This workshop aims to bring together a variety of practitioners who engage with the manifold aspects of sustainable consumption in a digital world in order to elaborate future developments and trends.


TOPICS

Topics and Questions

This roundtable will bring together eight inspiring European actors that engage with the topic of sustainable consumption and digitalization in their daily business with the goal of critically and constructively examining the phenomena of consumption at the interface of digital transformation and sustainability.

  • How does digitalization change the behavior of consumers?

  • How does it affect their role within a consumer-prosumer continuum?

  • How can sustainable consumption be fostered in a digital environment? What are side and rebound effects?

  • How does digitalization impact the (power) relationship between consumers and producers (e.g. information asymmetry)?

  • What are models of consumer policy in a digitalized world?

  • What competencies do consumers need to navigate sovereignly increasingly digitalized markets?

  • In addition and most importantly: How can the role of a conscious sustainable consumer be redefined in a time of digital transformation?

HOSTS

Hosts

CONTEXT

Context and Challenges

Digitalization and sustainability are two megatrends of the 21st century that steer the activities of entrepreneurs and businesses in their own manner while also being shaped by them. In the current debate, digitalization is associated with disruptive technologies, the monopoly status of individual platform-oriented companies from the Silicon Valley, datafication, and increasing expectations from consumers, such as increasingly convenient services and personalized products.

Digitalization has an enormous influence on consumer behavior. All time availability, personalized advertising and big data on purchases and consumer behavior significantly change business models and approaches. At the same time it opens up new opportunities for consumers to influence production and delivery modes – leading to an increased interest in the phenomenon of prosumers – a term coined by futurist Alvin Toffler.

The transformative character of digitalization offers new potentials for sustainable consumption while at the same time coming with severe rebound effects. This workshop aims to bring together a variety of practitioners who engage with the manifold aspects of sustainable consumption in a digital world in order to elaborate future developments and trends.

RESULTS

Roundtable Results

The roundtable took place in april. The results are currently being revised and summarized.